Find skincare dupes, alternatives, and similar products


What is

Skincare Dupes features skincare products and their alternatives.

What is a dupe?

A dupe or “duplicate” product, is a product that’s a cheaper alternative to or very much similar to another, often much more expensive product. This vernacular is often used in online makeup communities/forums and blogs.

What’s the criteria for a product to be labelled a dupe?

A dupe product (at least on is so-called when the product has the same active ingredients as the original, when it works the same way and offers the same results at a cheaper price.

How does it work?

Since 2014, analyzes product ingredients using artificial and human intelligence to find and grade skincare products by ingredients in common and showing that similarity by percentage. There are over 500 matching parameters and counting.

Do you only look at Western skincare products for dupes?

Not at all, I love finding dupes in skincare products from Asia, Europe, etc.!

Why do you show which ingredients products have in common?

For every product posted, you’ll find a list of related products AND which ingredients they have in common. You can easily see if the product will work for you and if it has the ingredient you’re looking to find. After all, just because one person/beauty blogger/youtube vlogger calls a product a dupe doesn’t mean it is. We all have a different criteria for dupes.

Some readers prefer that a dupe simply costs less and has the same active ingredients, others prefer that the entire formula be exactly the same; most just want a product that claims to do the same thing but don’t really care about the ingredients or formula, as long as it feels the same and offers the same results.

Why do people search for skin care dupes?

Dupes in skincare are sought after for many reasons, the most common are when:

  • You love a product but don’t love the price and want a cheaper alternative
  • You love a product but it’s hard to find, sold out, not available, discontinued or can’t be shipped to where you live
  • You love a product but one or two ingredients don’t suit you or your skin for whatever reason (allergies, reactions, fragrance, feel, tests on animals, etc.)
  • You love a product or ingredient & are curious to find similar products with the same formula/ingredient that will give you the same results
  • You’re away from home (travelling, moved to a different country) and need a product you can buy locally that’s similar to one you love

Are you paid or sponsored by any one company to run this site?

No. There’s only one person behind and I pay for (very expensive) server costs by displaying (non-obtrusive) ads and the use of referral links. Find out how you can support this site.

Wait, this site looks familiar…
While there are a handful of other sites that show what ingredients do, this site is the original, since 2014. I’ve had everything from supposed methodology to UI elements and even site colors copied by others.

What are your credentials in running a skincare resource?

I don’t really intend this blog to be a resource, for that there’s Beautypedia, CosDNA and many other sites run by legitimate cosmetic scientists, estheticians, MDs, etc. that I use often as a resource. However, I am an ex-Googler and Microsoft contractor, as well as a former molecular and microbiology major. All that means is I’m literate and can read mind-numbing scientific journals and publications. 😀 I think that reading skincare ingredient labels is something everyone can do, it’s just like reading a foreign language and foreign languages can be taught!

What about hair care dupes?
Yep, they exist too! Check out

Skincare Dupes
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