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HOLIKA HOLIKA Gold Kiwi Vita C+ Brightening Serum

Actinidia Chinensis (Kiwi) Fruit Extract31, Butylene Glycol21, Glycerin14, Water, Arbutin25, Niacinamide9, 1,2-Hexanediol13, Ascorbic Acid1, Actinidia Chinensis (Kiwi) Seed Oil, Carnitine, 4-Butylresorcinol, Aleuritic Acid, Yeast2 Extract, Glycoproteins15, Sodium Ascorbyl Phosphate, Biotin22, Panthenol8, Thiamine Hcl, Cyanocobalamin19, Riboflavin3, Pyridoxine6, Folic Acid, Menadione10, Bioflavonoids23, Tocopheryl Acetate, Glutathione, Betaine24, Polyquaternium-51, Glyceryl Polymethacrylate16, Sodium Hyaluronate4, Lecithin12, Polyglyceryl-10 Oleate7, PPG-13-Decyltetradeceth-24, Caprylic/Capric Triglyceride20, Cyamopsis Tetragonoloba (Guar) Gum, Agar29, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer27, Tromethamine5, Allantoin28, Chitosan32, Polymethyl Methacrylate, Ammonium Acryloyldimethyltaurate/Vp Copolymer3326, Melia Azadirachta Leaf Extract11, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Curcuma Longa34 (Turmeric) Root Extract, Corallina Officinalis Extract, Ethylhexylglycerin, Disodium EDTA18, Adenosine30, Fragrance17, Limonene

IngredientWhat it does
1ascorbic acidan antioxidant proven to give you photoprotection by preventing oxidation & inflammation; boosts collagen production; can lighten hyperpigmentation if the concentration is high enough; also used as pH adjuster/buffering agent; fragrance ingredient
2Yeastmoisturizing
3riboflavinThere is no research showing this has any benefit when applied topically to skin.
4sodium hyaluronateA humectant moisturizer; proven to boost skin's moisture content, reduce inflammation, have cell-communicating abilitites & help prevent moisture loss
5tromethaminefragrance; adjusts pH; buffering agent
6Pyridoxineantistatic moisturizer
7Polyglyceryl-10 Oleatemoisturizing
8panthenolhumectant emollient moisturizer; anti-inflammatory
9niacinamideProven healing antioxidant; stimulates collagen; some UV protection; reduces hyperpigmentation; anti-inflammatory; anti-acne; anti-rosacea
10Menadionefragrance masking
11Melia Azadirachta Leaf Extractmoisturizing
12lecithinmoisturizing phospholipid; emulsifies & thickens a product; water-binder; mild preservative; penetrates skin well so is a great ingredient others can "piggyback on" into your skin
13Hexanediola solvent to dissolve things in a formula
14GlycerinA humectant moisturizer; usually used as a base in (light) moisturizers
15Glycoproteinsmoisturizer
16glyceryl polymethacrylateFilm-former; controls viscosity in a product
17fragranceFragrance in skin care is like spraying perfume on your face. Smells nice, but potentially irritating and damaging to your skin's acid mantle. Especially if these ingredients are high up on the ingredient list.
18disodium EDTApreservative & product stabilizer; helps the topical penetration of active ingredients; chelating agent
19Cyanocobalaminmoisturizing
20Caprylic/Capric TriglycerideCoconut derived emollient moisturizer, sometimes used as a thickener. Rich in fatty acids that replenish skin; has a silky, dry oil feel
21butylene glycolsolvent; penetration enhancer; humectant moisturizer; in cleansing creams it dissolves dirt, avoids the product from drying too quickly during the removal stage & helps formulas spread better
22biotintexturizer; no reported skin benefit when applied topically; may regulate sebum
23Bioflavonoidssoothing moisturizer
24betainea humectant moisturizer; can enhance the texture and height of foam
25arbutinlightened skin in in vitro studies, from hydroquinone; it's unclear how much is needed to show whitening effects. Low concentrations have no effect, while high concentrations of about 5% or more can be as irritating as hydroquinone & may potentially result in unexpected hyperpigmentation
26Ammonium Acryloyldimethyltaurate/Vp Copolymerviscosity controlling
27alkyl acrylate crosspolymeremulsifier that thickens & stabilizes formulas, makes it possible for a product to release the oils in it immediately when rubbing the product into the skin
28allantoinconsidered an effective anti-irritant; an occlusive that temporarily helps protect from chapped skin or windburn damage; softens skin & exfoliates; also a preservative
29Agarformula binding thickening agent
30adenosineanti-inflammatory
31Actinidia Chinensis (Kiwi) Fruit ExtractKiwi fruit extract in cosmetics and skincare contains high amounts of potassium and various enzymes including papain, bromelain and many others. Kiwi extract is suggested to have anti-irritating and soothing properties. On the other hand, some sources state that the acid component of the kiwi can be a skin irritant. While Kiwi fruit as a food is known to have high amounts of Vitamin C, whether it translates into its use on skin has not been demonstrated.
32chitosanwound-healer; exfoliator; shown to lighten hyperpigmentation
33Acryloyldimethyltaurate/Vp Copolymeremulsion stabilizer & hydrophilic thickener
34curcuma longaanti-inflammatory antioxidant; proven skin lightener; also improves shelf life of formulations

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